It is paid cricket- Not cricket for Pride...

csk-ipl-2011-winner

I can't really remember how long ago it began but it seems months ago. I doubt the BCCI will consider constructive feedback about the duration of the event, but what they might do is listen to the fact that even in cricket mad India the public have got a little bit fatigued by too much cricket. Pubs have reported much lower audience for IPL matches and in some cases they've stopped showing the IPL. And the huge number of games means that the BCCI have made more money than last year from advertisers I hear, but is it significant that they've made less per advert?

To be honest, the IPL 4 was a drag. Too many matches and way too long to even recollect good matches of the tournament. According to a recent report, the brand value of the IPL has fallen by 11%, while it had doubled last year. Currently, the IPL is valued at $3.67 billion, against last year's $4.13 billion (over Rs. 18,000/- crore).

Keeping Modi factor aside, can the IPL survive in the longer run? It is too early to even speculate, but the BCCI and the team owners need to find measures to maintain the interest alive in the years to come. They have to understand that too much of a good thing is bad.

But all this from next year. Right now, all I want is a little breather from this T20 madness. And then go back to where the cricket fan in me really belongs - rooting for Team India.Yes, I am eagerly waiting for India's tour to the West Indies and then England. It seems like a nice idea to see your players shed the colored jerseys for the whites. That's where I see the real contest that takes one back to the basics.

It is paid cricket- Not cricket for Pride.


Personally I'm just thankful it's all finally over...

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