It is paid cricket- Not cricket for Pride...
I can't really remember how long ago it began but it seems months ago. I doubt the BCCI will consider constructive feedback about the duration of the event, but what they might do is listen to the fact that even in cricket mad India the public have got a little bit fatigued by too much cricket. Pubs have reported much lower audience for IPL matches and in some cases they've stopped showing the IPL. And the huge number of games means that the BCCI have made more money than last year from advertisers I hear, but is it significant that they've made less per advert? To be honest, the IPL 4 was a drag. Too many matches and way too long to even recollect good matches of the tournament. According to a recent report, the brand value of the IPL has fallen by 11%, while it had doubled last year. Currently, the IPL is valued at $3.67 billion, against last year's $4.13 billion (over Rs. 18,000/- crore). Keeping Modi factor aside, can the IPL survive in the longer run? It is ...